OVERVIEW
End-to-end management, development and execution of the marketing budget including all in-centre and online marketing. 

DIGITAL MARKETING
Increased the centre’s Facebook following by +500 followers in 12 months. Implemented digital competitions to drive email database subscribers resulting in +812 new subscribers from just one competition.

CAMPAIGNS
Development and execution of marketing campaigns that promote the centre’s unique outlet offering with a special focus on school holiday activities that drive visitation from families. Executed large scale seasonal promotions including A December To Remember campaign which involved over 11+ activities across a 24 day period including parades, spend to win promotions, roving entertainment, workshops, Santa photos and more.

PUBLIC RELATIONS
Obtained positive press coverage for DFO Cairns through effective media releases for a variety of centre promotions and centre happenings.